A brand for the next generation
RE•WORK
Creating a more modern and consistent look for this market leading AI events management company. Bringing together the brightest minds in AI from both industry and academia.
Deliverables
Branding | Creative Direction | Digital | Website Visit Website
The use and choice of colour was pivotal in helping the company to communicate its new proposition.
With Artificial Intelligence (AI) on the rise, RE.WORK’s AI focussed summits, workshops and dinners, were in high demand. Keen to respond to the increased interest, the company chose to focus its efforts on creating more events for this booming industry. But, in doing so, it’s branding was no longer fit for purpose. As a well established brand, a full redesign wasn’t the right decision for the company. So, we instead opted to make some subtle changes to the logo to make it more current and introduced a new colour scheme, which was key in helping the business communicate its revised proposition. Working in partnership with freelance web designer, Dan Mitchell, we also developed a new website, which not only uses the company’s new colour scheme to effectively market its events. But, showcases its two new primary colours, blue and orange (often associated with intellect and creativity), to create a more modern and consistent look for this market leading AI events management company.Read more
